Analysis of Market Demand for Thermal Transfer Processing

Thermal transfer processing, also known as thermal sublimation, is a special process in which any picture such as portraits or landscapes is printed on ordinary paper or high-precision printing paper using thermal transfer ink. Then, through the corresponding thermal transfer equipment, the image on the paper is heated to a certain temperature within a few minutes, and the image on the paper is vividly transferred to materials such as porcelain cups, porcelain plates, porcelain plates, clothes, and metals.

Analysis of Market demand for Heat transfer Printing: Compared with the currently fashionable and mainstream water transfer printing, what are the advantages and disadvantages of heat transfer printing technology? Specifically, the production of water transfer printing is relatively flexible and convenient, not restricted by the area or shape of the object. Usually, it does not require special tools or equipment (just one sheet of water transfer printing paper is enough), so its application range is wider, and the production cost is also lower than that of heat transfer printing. It is very suitable for home users, small workshops, and fashion accessory stores to adopt.

Due to the heating of the image, the color of the finished image in heat transfer printing is more stable than that in water transfer printing, and it is less likely to fade. It has the characteristics of corrosion resistance, impact resistance, aging resistance, wear resistance, high temperature resistance, fire resistance, and can maintain color for ten to several decades. Therefore, thermal transfer technology is particularly suitable for electrical appliances, daily necessities, building materials and decorations and other objects that have special requirements for image retention. For instance, thermal transfer technology can be used to print trademarks, barcodes, labels, etc. on goods. It is precisely because heat transfer printing technology has such advantages and disadvantages that this technology is usually favored and adopted by jewelry stores of a certain scale, printing manufacturers, and building materials departments.